Privacy Policy
Last updated: August 2025
Information that we collect from you
When you visit our website or complete any of our forms you will be asked to provide certain information about yourself including your name and contact details. We may also collect information about your usage of our website as well as information about you from emails.
Use of your information
Your information will enable us to contact you to provide the services you have requested. We may also use and analyse the information we collect so that we can administer, support, improve, and develop our services.
The information you provide us may be accessed by our staff or given to third parties who act on our behalf for the sole purpose of providing the services.
We may use your information to contact you by post, telephone, email or text message with news about our services or to notify you of important changes or developments to our website or organisation. You may withdraw your consent at any time by contacting us.
We may also pass aggregated information on the usage of our site to third parties for analysis purposes, but this will not include information that can be used to identify you.
We will not share, sell or distribute any of the information you provide to us without your explicit consent.
Security and data retention
We employ industry standard security measures to protect your information from unauthorised access, unlawful processing, accidental loss, destruction or damage. We will retain your information for a reasonable period as long at the law requires.
Access and updating
You are entitled to see all the information held about you, and you may request changes to ensure the information is accurate, up to date, and relevant.
AI Chatbot Disclaimer & Privacy Notice
Our website offers an AI-powered conversation service (the "Chatbot") to assist and engage with visitors. Please read the following points to understand how it works and how your information is handled.
How the Chatbot works
- The Chatbot is powered by OpenAI's ChatGPT technology.
- When you type a message, your text is sent securely to OpenAI's systems so a response can be generated.
- Responses are AI-generated and may occasionally be incomplete, inaccurate, or inappropriate. They should not be relied upon as professional advice.
What information is collected
- The content of your messages.
- Technical information such as your device, browser, and IP address (standard website log data).
- We do not intentionally collect sensitive personal data through the Chatbot, and we ask that you avoid sharing such information.
How your information is used
- To generate Chatbot responses in real time.
- To monitor and improve the quality of the service.
- We do not sell or use Chatbot data for marketing without your consent.
Third-party processing (OpenAI)
- Chatbot conversations are processed by OpenAI (based in the United States).
- OpenAI acts as our data processor under GDPR/UK GDPR.
- You can read more in OpenAI's policies:
- Supplier Data Processing Addendum (SDPA): https://openai.com/policies/supplier-dpa/
- Privacy Policy: https://openai.com/policies/privacy-policy
Lawful basis & international transfers
- Our lawful basis for processing Chatbot data is legitimate interests (providing customer interaction and support).
- Data may be transferred outside the UK/EU (to the US) under appropriate safeguards, including Standard Contractual Clauses (SCCs) as adopted by the UK/EU.
Your rights
You have rights under UK GDPR/EU GDPR, including to access, correct, delete, or restrict your data. To exercise these, please contact us using the information below.
Contact Us
Email: info@importantsmallthings.com
If you have any questions about this Privacy Policy, please contact us.